• Impression management for professionals and consultants
     October 16, 2020
     9:00 am - 4:00 pm
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This course will be hosted online through Microsoft Teams Live Events. You will receive the course link and further instructions after registration.

Our expert team delivers 4 live sessions (October 16, 2020, 09.00am – 16.00pm). We will also provide a course booklet and readings which you can engage with at your own pace. You will receive a certificate and up to 10 CPD hours upon completion.

Course Overview

Despite our best intentions, we fall prey to biases that get in the way of good decision making. In this course, you will learn why biases are so common and some effective ways to address them. Using real company data and contemporary case studies, this hands-on course develops your understanding of behavioural biases.

You will learn the latest trends in behavioural accounting and finance, drawing on neuroscience and international research. We will present a framework of how impression management occurs and provide guidelines for detecting possible deceits. Finally, this course will drill down to what artificial intelligence and big data can do, shifting your thinking in a new way.

Designed for professionals, this starts your journey towards becoming a specialist in behavioural accounting and finance.

Course Outline                                                                                                                                          

Session 1: Understanding the dramaturgical perspective of social life

Importance of first impressions; Creating & managing positive impressions in the modern age; Heuristics & emotions in decision-making


Session 2: Identifying the (in)sincerity of communication

Linguistic features signalling deception; Deciphering body language & gestures; Supporting cues including attire & props


Session 3: How to be trustworthy

Neuroscience of trust; Untangling the concepts of trust, trustworthiness, expertise & credibility; Creating & maintaining cues of trustworthiness, and what we can(not) learn from politicians


Session 4: Create rapport before you consult

What is rapport? How to develop rapport quickly?; Using storytelling to create rapport during presentations & face-to-face interactions; Pre-empting & overcoming objections


Please contact our Education Consultant, Colin Wise, using the contact form below.

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