Debunking myths: Improving decisions through behavioural science
March 18, 2022
9:00 am - 4:00 pm
This course will be hosted online through Microsoft Teams. You will receive the course link and further instructions after registration.
Our expert team delivers 4 live sessions (18 March, 2022, 09.00am – 16.00pm). We will also provide a course booklet and readings which you can engage with at your own pace. You will receive a certificate and up to 10 CPD hours upon completion.
Despite our best intentions, we fall prey to biases that get in the way of good decision making. In this course, you will learn why biases are so common and some effective ways to address them. Using real company data and contemporary case studies, this hands-on course develops your understanding of behavioural biases.
You will learn the latest trends in behavioural accounting and finance, drawing on neuroscience and international research. We will present a framework of how impression management occurs and provide guidelines for detecting possible deceits.
Finally, this course will drill down to what artificial intelligence and big data can do, shifting your thinking in a new way. Designed for professionals, this starts your journey towards becoming a specialist in behavioural accounting and finance.
Session 1: Corporate communication and importance of trust
Trends in corporate communication; Human players in behavioural accounting and finance; Improving reputation and trustworthiness
Session 2: Impression management
Strategies and techniques in impression management; Storytelling, influence and deceit detection
Session 3: Cognitive biases
Unpacking professional judgments; Making sense of biases and behaviour; Avoiding pitfalls in memory processes
Session 4: Technologies for the new decade
Improving decision making using big data; Using artificial intelligence to reduce cognitive biases
Please contact our Education Consultant, Colin Wise, using the contact form below.