• Brain Value Conference Series: Neuromining for Finance, Accountancy and Marketing
    September 22, 2022 - September 23, 2022
    3:00 pm - 7:30 pm
Details Price Qty
Full admissionshow details + $125.00 (AUD)  

WHEN

22-23 September 2022

 

FORMAT

Online. You will receive the conference link and further instructions after registration. Even if you can’t attend every session live, you will be able to view each presentation on your own whenever you choose. You will receive an attendance certificate after the conference.

CONFERENCE THEME

By 2027, a quarter of the Fortune 20 companies is expected to be supplanted by companies that neuromine and influence subconscious behaviour at scale. This two-day global conference will provide actionable behavioural insights in the cutting edge methodologies and technologies of neuromining to influence human behaviour. This conference captures the advances in multimodal behavioural data (Eye Tracking, GSR, EEG, ECG, Facial Expression Analysis and social media emoticons) and evidence from neuroscience influencing human behaviour.

Neuromining ventures well beyond ‘nudging’, combining AI (Artificial Intelligence), ML (Machine Learning), and behavioural science to make predictions on human behaviour and thus effective behavioural change.

Attendees will have ample opportunity to discuss and look at the darker side of neuromining, namely, the conscious manipulation of human behaviour and implications for regulators. The growing interest in the metaverse and the potential of neuromining leads to new business models. For example, the drive to make augmented reality glasses, smartphone apps and virtual reality headsets ubiquitous will move to a key inflexion point in 2022. These technologies and the conditioning of attending meetings virtually through COVID times make this a very different trend from past sales and marketing professionals using print media to influence behaviour. Potentially every company and professional has the opportunity to avail themselves to the new world of neuromining. This conference has direct implications for finance, accountancy, and marketing.