• Big data and business intelligence: Computational and AI innovations in professional settings
     October 21, 2022
     9:00 am - 12:00 pm
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This course will be hosted online through Microsoft Teams. You will receive the course link and further instructions after registration.

Our expert team delivers 2 live sessions (21 October 2022, 09.00am – 12.00pm). We will also provide a course booklet and readings which you can engage with at your own pace. You will receive a certificate and CPD hours upon completion.

Course Overview

As forward-thinking leaders, it is important for you to understand how Big Data and AI will affect your business, and how you can take advantage of it. Big data is now leading to a new generation of professionals everyone from data scientists to marketers and auditors and financial analysts.

Companies that do not take this trend seriously will be lagged behind.  This is because the explosion of big data is not only from online social media, websites, internet of things, mobile devices but increasingly from biosensors capturing human emotions. This includes eye movements, brain waves, and facial expressions. As an example of this brave new world we are entering, analysis of adverbs and pronouns of consumers on social media communications can yield insights into deception, gender and psychological state of the person.

Designed for professionals, this course will expose you to latest knowledge in how Big Data and AI can turn information into business intelligence. Combining knowledge from the fields of finance, accounting, marketing, economics, sociology, psychology and computer science, you will develop holistic view of what AI is, and how it can be usefully applied in professional settings. This course will dive into the newly emerging field of computational behaviour and show that by building predictive AI models using a multitude of variables, one’s beliefs about human behaviour can be challenged, and discover new ways of influencing consumers.

Course Outline                                                                                                                                          

Session 1: Basics of big data and AI

Big behavioural data; Tools and techniques for capturing big data


Session 2: Application of big data and AI

Finance and accountancy; HR, marketing, and strategy


Please contact our Education Consultant, Colin Wise, using the contact form below.

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