Big data and business intelligence: Computational and AI innovations in professional settings

Companies that do not take this trend seriously will be lagged behind.  This is because the explosion of big data is not only from online social media, websites, internet of things, mobile devices but increasingly from biosensors capturing human emotions. This includes eye movements, brain waves, and facial expressions. As an example of this brave new world we are entering, analysis of adverbs and pronouns of consumers on social media communications can yield insights into deception, gender and psychological state of the person.

Designed for professionals, this course will expose you to latest knowledge in how Big Data and AI can turn information into business intelligence. Combining knowledge from the fields of finance, accounting, marketing, economics, sociology, psychology and computer science, you will develop holistic view of what AI is, and how it can be usefully applied in professional settings. This course will dive into the newly emerging field of computational behaviour and show that by building predictive AI models using a multitude of variables, one’s beliefs about human behaviour can be challenged, and discover new ways of influencing consumers.