DEBUNKING MYTHS: IMPROVING DECISIONS THROUGH BEHAVIOURAL SCIENCE
Despite our best intentions, we fall prey to biases that get in the way of good decision making. In this course, you will learn why biases are so common and some effective ways to address them. Using real company data and contemporary case studies, this hands-on course develops your understanding of behavioural biases.
You will learn the latest trends in behavioural accounting and finance, drawing on neuroscience and behavioural research. We will present a framework of how impression management occurs and provide guidelines for detecting possible deceits. Finally, this course will drill down to what artificial intelligence and big data can do, shifting your thinking in a new way.
Designed for professionals, this starts your journey towards becoming a specialist in behavioural accounting and finance.
This course includes the following 4 sessions:
Corporate communication and importance of trust
Trends in corporate communication
Human players in behavioural accounting and finance
Improving reputation and trustworthiness
Cognitive biases
Unpacking professional judgments
Making sense of biases and behaviour
Avoiding pitfalls in memory processes
Impression management
Strategies and techniques in impression management
Storytelling, influence and deceit detection
Technologies for the new decade
Improving decision making using big data
Using artificial intelligence to reduce cognitive biases
This course will be delivered online by our expert team.