Despite our best intentions, we fall prey to biases that get in the way of good decision making. In this course, you will learn why biases are so common and some effective ways to address them. Using real company data and contemporary case studies, this hands-on course develops your understanding of behavioural biases.

You will learn the latest trends in behavioural accounting and finance, drawing on neuroscience and behavioural research. We will present a framework of how impression management occurs and provide guidelines for detecting possible deceits. Finally, this course will drill down to what artificial intelligence and big data can do, shifting your thinking in a new way.

Designed for professionals, this starts your journey towards becoming a specialist in behavioural accounting and finance.

This course includes the following 4 sessions:

Corporate communication and importance of trust

Trends in corporate communication

Human players in behavioural accounting and finance

Improving reputation and trustworthiness

Cognitive biases

Unpacking professional judgments

Making sense of biases and behaviour

Avoiding pitfalls in memory processes

Impression management

Strategies and techniques in impression management

Storytelling, influence and deceit detection

Technologies for the new decade

Improving decision making using big data

Using artificial intelligence to reduce cognitive biases

This course will be delivered online by our expert team.

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