NEUROMARKETING
Lawrence is a marketing expert who has worked on a diverse range of marketing projects, including advertising pretesting, campaign tracking, pricing, brand health assessment, market sizing, new product evaluation, and customer satisfaction. He has research interests in advertising effectiveness, media studies, customer relationship management, and consumer behaviour.
He has a first-class honours in psychology and holds a PhD from the Australian Graduate School of Management. He also teaches on executive MBA programs, and conducts in-house training for corporations.