MEET OUR EXPERT TEAM

We are committed to helping professionals make better decisions using the latest knowledge in behavioural science. Guided by our R.E.D principle, we conduct high-quality Research and translate our findings into relevant business implications. This allows us to empower professionals through Education and to help organisations Develop new products and services going beyond traditional thinking to craft better solutions. 

DR SURESH SOOD

DIRECTOR

BIG BEHAVIOURAL DATA

Suresh is one of Australia’s foremost experts in Big Data and Machine Learning, applying his knowledge in diverse fields from financial services to social media marketing. He is focusing his interests towards applying Natural Language Processing and Artificial Intelligence in the beautification of content and the understanding of human behaviour.

He graduated in physics from London University and received a MBA and PhD from the University of Technology, Sydney, where he also has provided thought leadership in the development of the Master of Data Science and Innovation program.

DR ANDREAS HELLMANN

DIRECTOR

BEHAVIOURAL FINANCE

Andreas is an expert in interdisciplinary research adopting innovative technologies, such as eye-tracking, advanced brain monitoring, virtual reality and cognitive assessment technologies, to enhance the comparability and quality of accounting information for decision-making.

He is a Chartered Accountant, holds a PhD from Macquarie University, Sydney, and is Associate Editor of the Journal of Behavioral and Experimental Finance. Andreas publishes extensively in leading international journals and is the co-author of a best-selling accounting textbook.

DR LAWRENCE ANG

DIRECTOR

NEUROMARKETING

Lawrence is a marketing expert who has worked on a diverse range of marketing projects, including advertising pretesting, campaign tracking, pricing, brand health assessment, market sizing, new product evaluation, and customer satisfaction. He has research interests in advertising effectiveness, media studies, customer relationship management, and consumer behaviour.

He has a first-class honours in psychology and holds a PhD from the Australian Graduate School of Management. He also teaches on executive MBA programs, and conducts in-house training for corporations.

DR BERND JOERS

HEAD OF EUROPE

BEHAVIOURAL COMPUTING AND INFORMATION ENGINEERING 

Bernd is one of Germany’s foremost experts at the convergence of behavioural computing and information engineering. His data science research focuses on superior improvements in decision making for B2B and B2C through combining an understanding of behaviour within the key digital platforms of social media and e-commerce.

He is an excellent communicator working directly with C-level executives and an outstanding scholar receiving the national Professor-of-the-Year Award in 2016 beating out more than 1200 university professors in Germany.

COLIN WISE

EDUCATION CONSULTANT

Colin Wise leads the Brain Value focus on the customisation of courses for in-house delivery. This includes competency assessment as well as tailoring courses based on any gaps. His past experience is steeped in the banking and education sectors. He has spent over a decade with the University of Technology Sydney serving in part as Director of Executive Education with the Business School. More recently, he successfully developed the short course program for the Advanced Analytics Institute combining corporate in-house short courses with a calendar of contemporary public short courses.

Colin’s background ensures course content blends both theory and hands-on learning ideally suitable for professionals. He maintains ongoing links with professional associations to ensure the freshness and relevance of our education courses.

This website uses cookies to ensure you get the best experience on our website.