Brain Value helps firms in their end-to-end scoping of issues. We design in-house research studies and execute them in a virtual reality lab or in the field. We analyse your data, apply best practices, generate insights and implement them through your own innovation hub.
This helps accelerate innovation and brings a freshness to your processes with a focus on understanding human and cognitive behaviours using a variety of biometric methodologies. These include advanced technologies to examine visual attention and individual perception (eye-tracking), emotional valence (facial expression analysis), emotional arousal and stress levels (Galvanic Skin Response – GSR), and attentional, cognitive, emotional processing and learning (EEG).
Coupling behavioural data with AI provides fertile ground for improving decisions. Using behavioural data, we develop AI technologies to transform business processes. This will improve the next generation of your service delivery. No matter whether the application is in finance, accounting, marketing or communications, human-centric AI solutions will resonate better with your customers. With the core AI technologies of natural language, machine learning, and computer vision, decisions can be made more soundly without drowning in the vast amount of data.